The Cake Alchemist

Custom Cake Specialist

The Cake Alchemist is a gorgeous cafe based in Balwyn / Kew in Victoria, which specialises in custom cake design, super yummy cupcakes, delish lunches and brilliant coffee.

The Cake Alchemist is not your ordinary cake shop. Ganga and the team are focused on bringing flavour to Melbourne. Whilst they will happily bake you a chocolate cake, they are keen for customers to think outside the square when considering the flavour/s for their custom cake. When we say flavour, think less ‘standard’ Chocolate, and more along the lines of Almond and Pistachio with the scent and flavour of Rose….. and Chocolate, Orange, Apricot & Nougat, or White Russian Cake with Kahlua and Baileys Irish Cream!

The Cake Alchemist team pride themselves on wowing their customers; the flavour of every cake comes from real fruit, eggs and butter, all fruit infusions, sugar creations and sauces are made the old-fashioned way – by hand, with love & care. They don’t use nasty chemicals or preservatives in their creations. 

The recipe for a successful website

With all of the hard work and focus on their product, The Cake Alchemist team needed to get their creations on the radar of cake-loving Melbournians. And what better way, than a website.

“We want to be able to show the people of Melbourne what we do, to show them that chocolate is not the only flavour! ”

The Cake Alchemist wanted a platform to allow customers to get a feel for the range of designs and flavours that are possible for their custom designed cakes.

And so, the design of The Cake Alchemist Website commenced.

We designed the website to be an extension of the cafe, to reflect the cafe atmosphere and warmth, to invoke the same feelings of being able to relax and enjoy all that The Cake Alchemist offers.

We wanted visitors to the website to feel as though if the customer clicked off the website and simultaneously opened the door of the cafe, they were stepping seamlessly between the two. We wanted to provide a ‘taste’ of The Cake Alchemist online and provide a starting point for the customer to start their custom cake journey.

Thank you, Ganga,

…. for trusting us with your vision for your website – it has been a pleasure working with you (even if working with gorgeous cake photos made us continuously hungry)!!


Check out The Cake Alchemist’s yummy new site with all of the gorgeous cupcakes and cakes that this beautiful café has on offer.

The Cake Alchemist Cafe is located at 1146 Bourke Road, Balwyn North, Victoria – make sure you pop-in and say ‘hi’ to Ganga and the team.